Meridian Community College Athletics has signed an exclusive, five-year partnership with athletic apparel giant Under Armour through an agreement signed with BSN Sports, a leading manufacturer and distributor of sporting goods apparel and equipment.
Meridian Community College announced its new apparel deal with Under Armour at a Tuesday press conference on campus.
MCC coaches say the new apparel agreement will help their departments branding and recruiting.
The department-wide agreement will cover the college’s 13 intercollegiate athletic programs and is the first of its kind for MCC. The deal includes access to Under Armour uniforms, as well as shoes, equipment and other supplies offered through BSN Sports. In the past, MCC teams selected their own brand of uniform.
“We are incredibly excited about this new agreement with Under Armour and BSN Sports,” said Sander Atkinson, MCC director of athletics. “Getting all the Eagle athletic programs under one championship caliber brand will enable the college to move to another level of recognition, and it will allow us to have a consistent look across all sports.”
The MCC athletics program continues to be one of the foremost programs in the National Junior College Athletic Association. Just recently, MCC was one of four colleges nationwide earning multiple accolades from the NJCAA.
Judge Little, of BSN Sports, said his company looks forward to working with MCC and promoting the Eagle brand.
“BSN Sports is ecstatic about the new partnership with MCC,” Little said. “Clearly MCC has a dominant presence in junior college athletics, and we are excited about the opportunity to promote this first-class institution.”
MCC fields the teams of men’s and women’s soccer, men’s and women’s basketball, men’s and women’s tennis, golf, men’s and women’s track and field , softball, baseball, men and women’s cross-country.
"We couldn't be more pleased than to have forged this partnership with Under Armour and BSN Sports,” said Dr. Tom Huebner, Meridian Community College president. “Under Armour is well-known for producing products that are popular, attractive, and high in quality. Not only will our student athletes look good, but our agreement harnesses the buying power of all our athletic teams to create options we might not have had otherwise. Meridian Community College, Under Armour, and BSN Sports are all known for high performance and I look forward to seeing how this partnership will open doors for those who desire to be excellent on the playing fields and in the classrooms of MCC."
About Under Armour
Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes. Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation.
About BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS, please visit www.bsnsports.com.